In this case study, we supported an IT and web services company (listed on the Tokyo Stock Exchange Standard Market) that operates multiple web platforms — including real estate and job listing media — to redesign their article production workflow using AI. The goal was to solve conflicting challenges around content volume and quality.
Client Overview (Anonymized)
- Industry: IT & Web Services
- Media Operated: Multiple real estate information sites
- Key Feature: Operates several real estate and job platforms simultaneously
Some client information has been anonymized to protect confidentiality.
Challenges at the Time of Consultation
Before our support, the client faced several content production issues:
- High workload and time required to create blog articles for customer acquisition.
- Unable to increase publishing frequency due to slow article production.
- Difficulty consistently producing content with persuasive structure and quality.
- Desire to design content that also improves user retention.
Solutions Provided by Quest Vision
At Quest Vision, we integrated AI not just as a writing tool, but as an integrated part of the editorial workflow:
- Automating Outline Design with AI Prompt Engineering
Trained AI to learn the client’s logic for compelling article structures and revisions — standardizing the thought process behind “effective” content. - Human-in-the-Loop Workflow Design
Created an optimized workflow that combines fast AI generation with human judgment to ensure quality and relevance. - User Insight-Driven Content Design
Designed articles based on user insights to improve retention and long-term engagement.
Results & Outcomes
After implementing the new approach:
- Article creation efficiency improved by approximately 3× compared to before.
- Speed of content publishing increased.
- Contributed to higher traffic and improved retention.
- Reduced workload and enabled sustainable content operations.
Client’s Request
“We want to continuously publish more persuasive content at speed.”
To meet this requirement, we incorporated AI not as a tool, but as a core component of the production process.
Summary
In this project, Quest Vision focused not simply on “introducing AI,” but on generating real results with AI. AI is not a magic wand — to make it effective, it must be supported by a precise workflow and deep understanding of the client’s business. We believe that AI adoption that can be practically implemented into operations is the true essence of digital transformation (DX).
