This case study showcases how we supported a hospitality and service business based in Awaji Island, Hyogo Prefecture with developing a new inbound tourism business targeting international visitors — transforming an undeveloped idea into a government-subsidy-ready plan in just one month.
Client Overview (Anonymized)
- Industry: Hospitality and service business
- Region: Awaji Island, Hyogo, Japan
- Focus: Inbound tourism targeting foreign visitors (especially Taiwanese tourists)
Challenges at the Time of Consultation
Before our engagement, the client faced the following issues:
- Considering a new inbound tourism business, but lacked clarity on the direction.
- Uncertainty about what kind of travel plan would best attract Taiwanese tourists.
- Wanted to expand beyond accommodation operations into a broader tourism-oriented offering.
Solutions Provided by Quest Vision
At Quest Vision, we prioritized practical feasibility and supported the client through the following phases:
- Persona & Content Design Focused on the Taiwanese Market
We designed customer personas and developed tourism content reflecting Taiwanese traveler preferences while leveraging Awaji Island’s unique characteristics — such as food, culture, and scenery. - Area Marketing & Pricing Strategy
We clarified the local competitive landscape and customer needs, and built an area-strategic plan with pricing designed to attract visitors. - Business Scheme Development for Government Programs
Instead of keeping the idea conceptual, we shaped it into a logical business plan that would meet the criteria for government subsidy and public program selection. - Practical Promotion & Marketing Measures
We proposed marketing strategies covering both digital and offline touchpoints to support real visitor acquisition.
Results & Outcomes
- Created an inbound tourism plan tailored for international visitors in about one month.
- Enabled early progress toward business planning and execution.
- The proposed plan was selected for a government-sponsored inbound tourism support program (“Premium Inbound Tourism Expansion Project” by the Japan Tourism Agency).
This achievement represents a significant step forward in turning a conceptual idea into an actionable business plan.
Client’s Request
“We want to develop concrete inbound travel plans that will lead to actual customer acquisition.”
In response, we provided end-to-end support — from planning to marketing strategy — that could be implemented immediately.
Summary
This project highlights Quest Vision’s strength in transforming unclear ideas into executable strategies. We support clients in the most challenging “zero to one” phase of business development with practical insights grounded in real experience.
