This case study introduces how we supported a manufacturing company (specializing in fabrication and welding) based in the Tohoku region with optimizing its sales strategy and execution — resolving challenges unique to a small team and delivering concrete results in a short period.
Some client information has been anonymized to protect confidentiality.
Client Overview (Anonymized)
- Industry: Manufacturing (fabrication & welding)
- Region: Tohoku
- Structure: Small team operation
- Characteristics: Limited dedicated sales personnel
Challenges at the Time of Consultation
- Although the client was conducting sales activities, it was unclear where to focus efforts.
- The sales function was effectively handled by just one person due to limited staff.
- There was no partner to consult or organize the sales strategy with.
- The client wanted to review and improve inefficient sales activities.
Solutions Provided by Quest Vision
We helped rebuild the sales framework through the following support processes:
1. Visualization of Market Structure & Player Analysis
We conducted an inventory of industry market zones and objectively analyzed the positioning of existing players.
2. Target Segment Definition
We defined sales priorities by customer segment, and proposed focusing on the segments with the highest expected conversion rates and profit margins.
3. Action Plans Directly Linked to Execution
Rather than leaving the strategy as theoretical, we elevated it to actionable processes — clarifying who does what starting tomorrow.
4. Decision Support
We provided clear guidelines to be used as decision criteria in sales processes where hesitation often arises.
Results & Outcomes
- Clarified sales strategy and priorities
- Successfully generated 10 new leads
- Achieved more than threefold improvement in sales efficiency compared to before support
- Significantly reduced hesitation and wasted effort in sales activities
Client’s Request
“Review inefficient sales activities and clarify what we need to do.”
In response, we went beyond just designing a strategy and supported the client through organizing actionable steps that could be implemented immediately.
Summary
This case demonstrates that Quest Vision’s strategic approach is effective for challenges commonly faced by small and medium-sized manufacturers — such as:
- No time to develop a sales strategy
- Uncertainty about where to begin
We are committed to turning “strategy” into a weapon that enables results quickly — not just documentation.
